Professionally Ira is a marketing and sales expert, photographer, graphics designer, website builder, philanthropy owner, Search Engine Optimization content writer, 7x best-selling author, 2x TEDx speaker, and credentialed member of the press. Ira has built a large social media following with over 185,000 followers on LinkedIn and over 160,000 followers on Instagram.

Over his 25-year career to date, Ira has spent most of his time in sales roles, from active contributor to department director. One thing that remained constant was that Ira always worked hard to help SMBs (small and medium businesses) increase their ROI and gain market share by providing analytic marketing analysis and strategic marketing advice.