February 2023

As a digital marketing professional, I spend a lot of time understanding trends of consumer behavior, tools that help capture their attention, and methods that can be utilized to help my clients be seen by their target audience.  The undisputed king of effective tools today is Google sheerly because of the volume of website traffic that runs through it.  It is reported that as much as 40% of traffic on the website is generated by its organic search engine and another 28% is generated from paid ads.  That’s the majority of users online running through Google in one shape or another.